Weave Creative Media, a video production company from Milan, Italy, was challenged to orchestrate live production from 8 locations at Lucca Comics & Games, a huge fair happening for 5 days with several hundred thousand people in attendance.
"We thought about using backpacks," said Nicholas Boscarello, "but it's been five years that we do Lucca Comics, and we know that cellular never works because there's too many people. We had to come up with another solution and we thought to use your system." In addition to being reliant on cellular networks, renting out backpacks was cost-prohibitive.
Medialooks Video Transport technology proved to be reliable even in poor conditions. "Your technology can automatically change the bitrate, adapt to the connection," added Nicholas. "We had a really stable signal, and we didn't see any change in quality during the live show. The quality was as good as we needed."
Another important benefit was ease of use—there's never enough time to train technicians to use new software. "When you look at it, you understand how it works," said Nicholas. "Every time you plug in a capture card, it immediately appears on the software. It's very easy to use, and it is the most important thing in the world because in these type of events we need to be as quick, as smart, and as flexible as possible."
Read the full case study...
More use cases in the broadcast market: